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Launches Arrow brand that targets lifestyle and fitness.
January 7, 2016
By: Melissa Meisel
Beauty and grooming retailer Birchbox debuted its second in-house beauty brand, Arrow. Inspired by the evolution of the athleisure trend, it features makeup, skincare and body products that are lightweight, longwearing and refreshing – designed to enhance natural beauty during (and after) physical activity, according to the company. Products span from the Protect Aluminum-Free Deodorant ($9) to the Revive Cooling Cheek Tint ($18). Birchbox will introduce five additional Arrow products this...
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